Latino USA Episode 09
04:10
From Austin, Texas. You're listening to Latino USA. Los Angeles, California, has elected its first Republican mayor in over 30 years. While most of the city's political establishment had supported the defeated candidate, Chinese American city council member Michael Woo, some analysts predict Latinos may stand to benefit politically under the new mayor Richard Riordan. Alberto Aguilar has this report.
04:35
Latinos took a keen interest in the mayoral campaign, with most of the political leadership, including a state assemblyman Richard Polanco, county supervisor of Gloria Molina, state Senator Art Torres supporting the defeated candidate Michael Woo. Only Councilman Richard Alatorre broke with fellow Democrats to yearn Republican, Richard Riordan. Loyola University political science professor Fernando Guerra believes having a Latino political operator inside the Riordan organization might be advantageous.
05:05
If Richard Alatorre had not gone over to Riordan's campaign, that means that every single Latino elected official who did endorse one of the two candidates would've endorsed Michael Woo. This way you have somewhat of an entree to the Riordan mayoral team.
05:23
Guerra believes the costliest race in the city's history may have helped Latinos come closer to the mayor's office.
05:30
With Mayor Bradley's leadership, Blacks have been at the forefront. At the congressional level, there are now more Latinos than Blacks from LA County. At the state level, there are now more Latinos than Blacks in LA County. So that Latinos have actually surpassed, in terms of absolute numbers, Blacks. And they are now, I would say, the dominant minority group in Los Angeles politics.
05:53
Whether the new mayor will help promote Latinos, still unclear. What is obvious, according to local observers, is that allegiances were clearly visible, especially on issues of interest to Latinos, something not seen around here in a long time. For Latino USA from Los Angeles, this is Alberto Aguilar reporting.
Latino USA Episode 15
09:43
This program is called Latino USA, but would a program by any other name, Hispanic, for instance, sound as sweet?
09:52
I consider myself a Hispanic. I don't like the term Latino.
09:57
When you say Latino, you get, I think, a warmer sense of who our people are; just a greater sense, a more comprehensive sense of culture.
10:04
What I call myself, I'm Chicano, seventh generation in this country.
10:09
I'm Puerto Rican. That's it, period.
10:11
I'm Cuban-Argentine, I'm Caribbean, and I'm South American.
10:15
And now we have this new thing, non-white Hispanics, non -- I mean, it's crazy.
10:20
I speak Spanish, but I'm not Spanish. I speak English. I'm not English, I'm Latina, I'm Hispanic, I'm Puerto Rican. I'm all of those things, just don't call me Spic.
10:30
I hate the categorizations. I really don't like them because I think that they pigeonhole us into a certain niche and we can't escape it.
10:40
It's not the most important issue facing Latinos or Hispanics or Cuban Americans, Puerto Ricans or Mexican Americans. But the questions, what do we call ourselves, and why this label rather than the other, surfaces so regularly that it's almost an inside joke among Latinos or Hispanics or whatever. It's also one of the questions studied by a group of political scientists who conducted a study of political behavior called the Latino Political Survey.
11:11
The evidence that I see from the Latino National Political Survey and every other survey that I've seen that asks people to self-identify, demonstrates, I think conclusively that most people who we might choose to identify as Latino do not choose that as their first term of identification, who identify as Puerto Rican, as Mexican, as Mexican-American, as Cuban, as Cuban-American, and many other ways.
11:34
The term Latino is just a useful term in terms of describing the fact that there are all these different groups. The question is what does it mean politically? That's the significance of the term. Now, I guess the point is, if you put it all together, is that this is a very fluid kind of situation and it's something that changes over time in the sense that it depends on what kind of movement and context you have and what the leadership's saying, and it depends also on whether you have any kind of real social movement in place that does something with these kinds of symbols.
12:02
And right now, what we were falling into is mostly Hispanic being used by kind of a middle class of professionals by default because the term was either being used by the media or, I know in the Puerto Rican case, there were many Puerto Ricans that were using a term like Hispanic professionals because being Puerto Rican identified you as someone on welfare, that kind of thing. So it was a more acceptable kind of term, and those are kind of different political reasons that many of us would advance for using these types of terms.
12:36
Well, when I think of the term Latino, it brings to mind the diversity that exists within the Latino communities. It also brings to mind the fact that individual Latinos are not unidimensional, but they're multidimensional. I consider myself a Chicano, a Mexicano, a Mexican American, a Latino, a Hispanic, all depending on where I find myself, who I find myself with.
12:56
One of the other things I think about is there is a lot of out-group marriage that is occurring within the Latino community, and not necessarily to Anglos or African-Americans, but to other Latinos. I have two cousins who are Mexican American who married to non-Mexican American Latinos. What are their children? They're half Guatemalan, half Mexican? Are they going to go around saying, well, I'm half Guatemalan, I'm half Mexican? No, they go around saying, I'm Latino. When you're walking down the street in Los Angeles and an Anglo comes to you, he doesn't say, oh, excuse me, are you Mexican? Or Salvadorian? Or Nicaraguan? They see a brown face and they say, you are Mexican. So what's happening, while we have individual past histories as a Cuban, as a Puerto Rican, as a Central American, as a Mexican, our destinies are tied together as Latinos.
13:52
Over 60% of this country's Latinos, Hispanics, or... or whatever, are of Mexican descent. And as we hear in this audio essay, in their case, the issue of labels and identity takes on a whole other dimension.
14:07
[Chicano--Rumel Fuentes and Los Pinguinos del Norte]
14:17
When I was younger, we had to be Chicana/Chicano movement.
14:21
Hispanic is such a new term that it started off as nobody knew what it meant and now they know what it means and they like it.
14:27
Well, I really don't know why they call it Hispanic because we weren't Hispanics until recently.
14:32
Mexican American is fine. Chicana is fine.
14:36
The word Hispanic, I don't like. I'd rather use the word Indo-Hispanic.
14:40
I believe Hispanic is for the people from Spain.
14:43
Something for sure. We'd rather be called Hispanics than Chicana.
14:47
And the older generation thought that this was a derogatory term.
14:52
Actually Chicana, it's a slang word. It used to be a slang word for Mexicana.
14:59
I don't know why the Mexican American keeps changing names.
15:04
[Chicano--Rumel Fuentes and Los Pinguinos del Norte]
15:14
I am not Hispano. I'm not Latin American. I am not American or Spanish surname. I am not Mexican American. I am not any of those terms, those vulgar terms that come from Washington and the bureaucrats and the functionaries, and when they try to make sense of us and they make no sense of us. I do not label myself. I'm a Chicano.
15:33
Chicano has a lot of negative definitions. Chicano, I've been told it came from Mexico when they put the Chinese in Mexico in one certain area in Durango. So they called them Chinganos. They tell me Chicano means peon, the lowest class Mexican that there is. They tell me Chicano is a militant activist from the 60s that was a true radical on the extremist side. Also, I don't like people keeping themselves at one level when anybody can advance and should not be put into a class and kept there.
16:07
So when you have to fill out a form, what do you call yourself?
16:10
I call myself Caucasian. [Laughter]
16:15
You see, I'm not into that sort of thing really because I decided that I'm no longer a Latino. No, I'm a Hispanic, I'm a Hispanic dammit, and there is a difference. You see, when I was a Latino, my name was Ricardo Salinas, but now that I'm Hispanic, it's Brigardu Salinas.
16:39
I don't see that we have an identity crisis anymore. I think that we've overcome and passed that a long time ago. We know who we are and we're proud of it.
16:50
The more time that we spend on trying to identify ourselves, I think the more time it takes away from trying to do something about bettering our lives.
17:00
And hopefully then in the future we won't have to be concerned about what we want to call ourselves.
17:05
[unintelligible] Don’t you panic, it’s the decade of the Hispanic! [unintelligible] Don’t you panic, it’s the decade of the Hispanic!
17:13
Syndicated columnist, Roger Hernandez of New Jersey has his own views on the issue of labels. Today, Hernandez tells us why he thinks we should call ourselves Hispanic rather than Latino, and why sometimes we should reject both labels.
17:29
Over the course of history, every Spanish-speaking country developed its own idiosyncrasies, its own cultural sense of self. Argentina, for instance, is largely made up of European immigrants. Neighboring Paraguay is so influenced by pre-Colombian cultures that the official languages are Spanish and Guarani, and the Dominican Republic has roots buried deeply in the soil of Africa. We're all different, so it's more precise to say Merengue is specifically Dominican music and that Cinco de Mayo is a Mexican holiday, not Hispanic, not Latino, too generic. The point is that the all-inclusive word, whether Hispanic or Latino, is often misused. Used, in other words, to cover over ignorance about who we are and how we differ from each other. But there is something else just as important. Our diversity does not erase the reality that we all do have something in common, no matter our nationality or the color of our skin or our social class.
18:25
And to talk about what we have in common, there is only one starting point; that which is Spanish, as in Spain. Language tops the list. Spanish is a common bond. Then there is culture. Why does an old church in the Peruvian Altiplano look so much like a mission church in California? You can find the answer in Andalusia. And why does a child in Santiago de Cuba know the same nursery rhymes as a child in Santiago, Chile? Listen to a child sing in Santa De Compostela, Spain and you'll hear Mambrú se fue a la guerra and arroz con leche.
18:57
Yet the word Spanish does not describe us. It is too closely tied to Spain alone. Latin and Latino lack precision. After all, the Italians and the French are Latin too. Hispanic derives from Spanish, but it's not quite the same. It suggests what we have in common without over-emphasizing it, so it leaves room for our diversity. And no, the word was not invented by the US census. The word Hispano has long existed in the Spanish language, and its English translation is Hispanic. What we all share and what no one else in the world has is being Hispanic. For Latino USA, I'm Roger Hernandez.
19:39
Commentator Roger Hernandez writes a syndicated column for the King Features Syndicate. It appears in 34 newspapers nationwide.
Latino USA Episode 19
19:12
[Highlight--Music--El Vez] You're pretty el vez, stand in line, make love to you baby, till next time. Cuz I'm El Vez. I spell 'H' hombre, hombre...(Cover of I'm a Man--Bo Diddley)
19:32
16 years after the death of Elvis Presley. Elvis lives in many forms. For instance, the dozens of Elvis impersonators out there, the teen Elvis, the Black Elvis, the Jewish Elvis, flying Elvis's galore. Pues, what do you think of an Elvis con salsa, or the Elvis for Aztecs? With us on Latino USA is someone who's been called, not an Elvis impersonator, but an Elvis translator. He's Robert Lopez of East Los Angeles, also known as El Vez, the Mexican Elvis. So tell me about it, Robert Lopez. Why Elvis for the Latino community?
20:09
Well, I'll tell you, there are more than dozens. There's actually thousands of Elvis impersonators. There are more Elvis impersonators than people realize. Elvis impersonators in all United States and all over different countries. So, it's like we're our own minority.
20:24
[Está Bien Mamacita--El Vez]
20:42
I would say about 15% of Elvis's impersonators are Latino. You'd be surprised because all over California and all in Illinois, there are many other Latino Elvis impersonators. But I'm the first Mexican Elvis, I take my heritage and make it part of my show.
20:58
So when and how did el espíritu, the spirit, of Elvis possess you?
21:03
[Laughter] Well, I used to curate a art gallery in Los Angeles called La Luz de Jesus we were a folk art gallery. And I curated a show all on Elvis Presley. And I had always been an Elvis fan, but all this Elvis exposure just kind of made me go over the edge. And I had met some friends and they were saying, "Well, Robert, you should go to Memphis because every year they have this Elvis tribute," which is kind of like Dia de los Muertos for Elvis. It's like a big festival of swap meets, fan clubs, Elvis impersonators galore. And so I said, "Okay, I'm going to go." I had dared myself to go to Memphis and do the show. I would say, "Okay, I'll do El Vez, the Mexican Elvis." And I wrote the songs on ... Rewrote the songs on the plane, and my main idea was to play with the boombox in front of the people waiting in front of Graceland. But as luck would have it, I got on a Elvis impersonator show, and the showrunner was so big, by the time I got back in LA it was already in the LA Times. So, El Vez, the Mexican Elvis had been born.
21:59
[Transition--Music--El Vez]
22:14
Some people have called you a cross-cultural caped crusader singing for truth, justice and the Mexican-American way. So for you, it's more than just musical entertainment, you've got a message here in the music that you're bringing.
22:27
Yeah, well, first of all, I do love Elvis and I'm the biggest Elvis fan, and you can see that when you see the show. But it's like I do try to show the cross-culture. Elvis is the American dream or part of the American dream. I mean, there's many American dreams, but Elvis was part of the American dream. But I feel that American dream, poor man, start really with nothing to become the most famous, biggest entertainment tour of all the world is not just a job for a white man. It's for a Black man. It's for a Chinese man. It's for an immigrant. It's for a Mexican. It's for a woman. It can happen to anyone. And so rather than just say, "Okay, this is a white man's dream in a white United States," I change it and I show everyone they can make it fit to their story too.
23:08
[Singing] One two three four, I'm caught in a trap, do do do do. I can't walk out, because my foots caught in this border fence, do do do do do. Why can't you see, statue of liberty, I am your homeless, tired and weary...
23:37
[Immigration Time--El Vez]
23:53
What do you think Elvis would've thought of you singing and changing the words to the songs?
23:58
Oh, he would've enjoyed it very, he'd say, "El Vez, I like your show very much." He would like it.
24:03
Some of the songs that you've changed, I just want to go through some of the names because I think that they're so wonderful. I mean, instead of Blue Suede shoes, you have ...
24:12
Huaraches azul. Instead of That's Alright Mama, Esta Bien Mamacita. One of my favorites is [singing] ‘You ain’t nothing but a chihuahua, yapping all the time’. We start the show with the lighter easy songs, the familiar ones, and then we get them with the one-two punch and get them talking about political situations, sexual situations, and rock and roll situations.
24:35
[En el Barrio--El Vez] En el barrio, people dont you understand, this child needs a helping hand, or he's going to be an angry young man one day. Take a look at you and me-
24:49
Robert Lopez, also known as El Vez, is now negotiating with the producers of The Fresh Prince of Bel-Air for a possible TV sitcom. He'll also be playing Las Vegas for the first time.
Latino USA 09
04:10 - 04:35
From Austin, Texas. You're listening to Latino USA. Los Angeles, California, has elected its first Republican mayor in over 30 years. While most of the city's political establishment had supported the defeated candidate, Chinese American city council member Michael Woo, some analysts predict Latinos may stand to benefit politically under the new mayor Richard Riordan. Alberto Aguilar has this report.
04:35 - 05:05
Latinos took a keen interest in the mayoral campaign, with most of the political leadership, including a state assemblyman Richard Polanco, county supervisor of Gloria Molina, state Senator Art Torres supporting the defeated candidate Michael Woo. Only Councilman Richard Alatorre broke with fellow Democrats to yearn Republican, Richard Riordan. Loyola University political science professor Fernando Guerra believes having a Latino political operator inside the Riordan organization might be advantageous.
05:05 - 05:23
If Richard Alatorre had not gone over to Riordan's campaign, that means that every single Latino elected official who did endorse one of the two candidates would've endorsed Michael Woo. This way you have somewhat of an entree to the Riordan mayoral team.
05:23 - 05:30
Guerra believes the costliest race in the city's history may have helped Latinos come closer to the mayor's office.
05:30 - 05:53
With Mayor Bradley's leadership, Blacks have been at the forefront. At the congressional level, there are now more Latinos than Blacks from LA County. At the state level, there are now more Latinos than Blacks in LA County. So that Latinos have actually surpassed, in terms of absolute numbers, Blacks. And they are now, I would say, the dominant minority group in Los Angeles politics.
05:53 - 06:17
Whether the new mayor will help promote Latinos, still unclear. What is obvious, according to local observers, is that allegiances were clearly visible, especially on issues of interest to Latinos, something not seen around here in a long time. For Latino USA from Los Angeles, this is Alberto Aguilar reporting.
Latino USA 15
09:43 - 09:51
This program is called Latino USA, but would a program by any other name, Hispanic, for instance, sound as sweet?
09:52 - 09:56
I consider myself a Hispanic. I don't like the term Latino.
09:57 - 10:03
When you say Latino, you get, I think, a warmer sense of who our people are; just a greater sense, a more comprehensive sense of culture.
10:04 - 10:08
What I call myself, I'm Chicano, seventh generation in this country.
10:09 - 10:10
I'm Puerto Rican. That's it, period.
10:11 - 10:15
I'm Cuban-Argentine, I'm Caribbean, and I'm South American.
10:15 - 10:20
And now we have this new thing, non-white Hispanics, non -- I mean, it's crazy.
10:20 - 10:29
I speak Spanish, but I'm not Spanish. I speak English. I'm not English, I'm Latina, I'm Hispanic, I'm Puerto Rican. I'm all of those things, just don't call me Spic.
10:30 - 10:39
I hate the categorizations. I really don't like them because I think that they pigeonhole us into a certain niche and we can't escape it.
10:40 - 11:10
It's not the most important issue facing Latinos or Hispanics or Cuban Americans, Puerto Ricans or Mexican Americans. But the questions, what do we call ourselves, and why this label rather than the other, surfaces so regularly that it's almost an inside joke among Latinos or Hispanics or whatever. It's also one of the questions studied by a group of political scientists who conducted a study of political behavior called the Latino Political Survey.
11:11 - 11:33
The evidence that I see from the Latino National Political Survey and every other survey that I've seen that asks people to self-identify, demonstrates, I think conclusively that most people who we might choose to identify as Latino do not choose that as their first term of identification, who identify as Puerto Rican, as Mexican, as Mexican-American, as Cuban, as Cuban-American, and many other ways.
11:34 - 12:02
The term Latino is just a useful term in terms of describing the fact that there are all these different groups. The question is what does it mean politically? That's the significance of the term. Now, I guess the point is, if you put it all together, is that this is a very fluid kind of situation and it's something that changes over time in the sense that it depends on what kind of movement and context you have and what the leadership's saying, and it depends also on whether you have any kind of real social movement in place that does something with these kinds of symbols.
12:02 - 12:35
And right now, what we were falling into is mostly Hispanic being used by kind of a middle class of professionals by default because the term was either being used by the media or, I know in the Puerto Rican case, there were many Puerto Ricans that were using a term like Hispanic professionals because being Puerto Rican identified you as someone on welfare, that kind of thing. So it was a more acceptable kind of term, and those are kind of different political reasons that many of us would advance for using these types of terms.
12:36 - 12:56
Well, when I think of the term Latino, it brings to mind the diversity that exists within the Latino communities. It also brings to mind the fact that individual Latinos are not unidimensional, but they're multidimensional. I consider myself a Chicano, a Mexicano, a Mexican American, a Latino, a Hispanic, all depending on where I find myself, who I find myself with.
12:56 - 13:52
One of the other things I think about is there is a lot of out-group marriage that is occurring within the Latino community, and not necessarily to Anglos or African-Americans, but to other Latinos. I have two cousins who are Mexican American who married to non-Mexican American Latinos. What are their children? They're half Guatemalan, half Mexican? Are they going to go around saying, well, I'm half Guatemalan, I'm half Mexican? No, they go around saying, I'm Latino. When you're walking down the street in Los Angeles and an Anglo comes to you, he doesn't say, oh, excuse me, are you Mexican? Or Salvadorian? Or Nicaraguan? They see a brown face and they say, you are Mexican. So what's happening, while we have individual past histories as a Cuban, as a Puerto Rican, as a Central American, as a Mexican, our destinies are tied together as Latinos.
13:52 - 14:06
Over 60% of this country's Latinos, Hispanics, or... or whatever, are of Mexican descent. And as we hear in this audio essay, in their case, the issue of labels and identity takes on a whole other dimension.
14:07 - 14:16
[Chicano--Rumel Fuentes and Los Pinguinos del Norte]
14:17 - 14:21
When I was younger, we had to be Chicana/Chicano movement.
14:21 - 14:27
Hispanic is such a new term that it started off as nobody knew what it meant and now they know what it means and they like it.
14:27 - 14:32
Well, I really don't know why they call it Hispanic because we weren't Hispanics until recently.
14:32 - 14:35
Mexican American is fine. Chicana is fine.
14:36 - 14:39
The word Hispanic, I don't like. I'd rather use the word Indo-Hispanic.
14:40 - 14:43
I believe Hispanic is for the people from Spain.
14:43 - 14:46
Something for sure. We'd rather be called Hispanics than Chicana.
14:47 - 14:51
And the older generation thought that this was a derogatory term.
14:52 - 14:58
Actually Chicana, it's a slang word. It used to be a slang word for Mexicana.
14:59 - 15:03
I don't know why the Mexican American keeps changing names.
15:04 - 15:14
[Chicano--Rumel Fuentes and Los Pinguinos del Norte]
15:14 - 15:33
I am not Hispano. I'm not Latin American. I am not American or Spanish surname. I am not Mexican American. I am not any of those terms, those vulgar terms that come from Washington and the bureaucrats and the functionaries, and when they try to make sense of us and they make no sense of us. I do not label myself. I'm a Chicano.
15:33 - 16:06
Chicano has a lot of negative definitions. Chicano, I've been told it came from Mexico when they put the Chinese in Mexico in one certain area in Durango. So they called them Chinganos. They tell me Chicano means peon, the lowest class Mexican that there is. They tell me Chicano is a militant activist from the 60s that was a true radical on the extremist side. Also, I don't like people keeping themselves at one level when anybody can advance and should not be put into a class and kept there.
16:07 - 16:09
So when you have to fill out a form, what do you call yourself?
16:10 - 16:14
I call myself Caucasian. [Laughter]
16:15 - 16:39
You see, I'm not into that sort of thing really because I decided that I'm no longer a Latino. No, I'm a Hispanic, I'm a Hispanic dammit, and there is a difference. You see, when I was a Latino, my name was Ricardo Salinas, but now that I'm Hispanic, it's Brigardu Salinas.
16:39 - 16:50
I don't see that we have an identity crisis anymore. I think that we've overcome and passed that a long time ago. We know who we are and we're proud of it.
16:50 - 17:00
The more time that we spend on trying to identify ourselves, I think the more time it takes away from trying to do something about bettering our lives.
17:00 - 17:05
And hopefully then in the future we won't have to be concerned about what we want to call ourselves.
17:05 - 17:13
[unintelligible] Don’t you panic, it’s the decade of the Hispanic! [unintelligible] Don’t you panic, it’s the decade of the Hispanic!
17:13 - 17:28
Syndicated columnist, Roger Hernandez of New Jersey has his own views on the issue of labels. Today, Hernandez tells us why he thinks we should call ourselves Hispanic rather than Latino, and why sometimes we should reject both labels.
17:29 - 18:24
Over the course of history, every Spanish-speaking country developed its own idiosyncrasies, its own cultural sense of self. Argentina, for instance, is largely made up of European immigrants. Neighboring Paraguay is so influenced by pre-Colombian cultures that the official languages are Spanish and Guarani, and the Dominican Republic has roots buried deeply in the soil of Africa. We're all different, so it's more precise to say Merengue is specifically Dominican music and that Cinco de Mayo is a Mexican holiday, not Hispanic, not Latino, too generic. The point is that the all-inclusive word, whether Hispanic or Latino, is often misused. Used, in other words, to cover over ignorance about who we are and how we differ from each other. But there is something else just as important. Our diversity does not erase the reality that we all do have something in common, no matter our nationality or the color of our skin or our social class.
18:25 - 18:56
And to talk about what we have in common, there is only one starting point; that which is Spanish, as in Spain. Language tops the list. Spanish is a common bond. Then there is culture. Why does an old church in the Peruvian Altiplano look so much like a mission church in California? You can find the answer in Andalusia. And why does a child in Santiago de Cuba know the same nursery rhymes as a child in Santiago, Chile? Listen to a child sing in Santa De Compostela, Spain and you'll hear Mambrú se fue a la guerra and arroz con leche.
18:57 - 19:38
Yet the word Spanish does not describe us. It is too closely tied to Spain alone. Latin and Latino lack precision. After all, the Italians and the French are Latin too. Hispanic derives from Spanish, but it's not quite the same. It suggests what we have in common without over-emphasizing it, so it leaves room for our diversity. And no, the word was not invented by the US census. The word Hispano has long existed in the Spanish language, and its English translation is Hispanic. What we all share and what no one else in the world has is being Hispanic. For Latino USA, I'm Roger Hernandez.
19:39 - 19:46
Commentator Roger Hernandez writes a syndicated column for the King Features Syndicate. It appears in 34 newspapers nationwide.
Latino USA 19
19:12 - 19:32
[Highlight--Music--El Vez] You're pretty el vez, stand in line, make love to you baby, till next time. Cuz I'm El Vez. I spell 'H' hombre, hombre...(Cover of I'm a Man--Bo Diddley)
19:32 - 20:09
16 years after the death of Elvis Presley. Elvis lives in many forms. For instance, the dozens of Elvis impersonators out there, the teen Elvis, the Black Elvis, the Jewish Elvis, flying Elvis's galore. Pues, what do you think of an Elvis con salsa, or the Elvis for Aztecs? With us on Latino USA is someone who's been called, not an Elvis impersonator, but an Elvis translator. He's Robert Lopez of East Los Angeles, also known as El Vez, the Mexican Elvis. So tell me about it, Robert Lopez. Why Elvis for the Latino community?
20:09 - 20:23
Well, I'll tell you, there are more than dozens. There's actually thousands of Elvis impersonators. There are more Elvis impersonators than people realize. Elvis impersonators in all United States and all over different countries. So, it's like we're our own minority.
20:24 - 20:41
[Está Bien Mamacita--El Vez]
20:42 - 20:57
I would say about 15% of Elvis's impersonators are Latino. You'd be surprised because all over California and all in Illinois, there are many other Latino Elvis impersonators. But I'm the first Mexican Elvis, I take my heritage and make it part of my show.
20:58 - 21:02
So when and how did el espíritu, the spirit, of Elvis possess you?
21:03 - 21:58
[Laughter] Well, I used to curate a art gallery in Los Angeles called La Luz de Jesus we were a folk art gallery. And I curated a show all on Elvis Presley. And I had always been an Elvis fan, but all this Elvis exposure just kind of made me go over the edge. And I had met some friends and they were saying, "Well, Robert, you should go to Memphis because every year they have this Elvis tribute," which is kind of like Dia de los Muertos for Elvis. It's like a big festival of swap meets, fan clubs, Elvis impersonators galore. And so I said, "Okay, I'm going to go." I had dared myself to go to Memphis and do the show. I would say, "Okay, I'll do El Vez, the Mexican Elvis." And I wrote the songs on ... Rewrote the songs on the plane, and my main idea was to play with the boombox in front of the people waiting in front of Graceland. But as luck would have it, I got on a Elvis impersonator show, and the showrunner was so big, by the time I got back in LA it was already in the LA Times. So, El Vez, the Mexican Elvis had been born.
21:59 - 22:13
[Transition--Music--El Vez]
22:14 - 22:26
Some people have called you a cross-cultural caped crusader singing for truth, justice and the Mexican-American way. So for you, it's more than just musical entertainment, you've got a message here in the music that you're bringing.
22:27 - 23:08
Yeah, well, first of all, I do love Elvis and I'm the biggest Elvis fan, and you can see that when you see the show. But it's like I do try to show the cross-culture. Elvis is the American dream or part of the American dream. I mean, there's many American dreams, but Elvis was part of the American dream. But I feel that American dream, poor man, start really with nothing to become the most famous, biggest entertainment tour of all the world is not just a job for a white man. It's for a Black man. It's for a Chinese man. It's for an immigrant. It's for a Mexican. It's for a woman. It can happen to anyone. And so rather than just say, "Okay, this is a white man's dream in a white United States," I change it and I show everyone they can make it fit to their story too.
23:08 - 23:37
[Singing] One two three four, I'm caught in a trap, do do do do. I can't walk out, because my foots caught in this border fence, do do do do do. Why can't you see, statue of liberty, I am your homeless, tired and weary...
23:37 - 23:52
[Immigration Time--El Vez]
23:53 - 23:57
What do you think Elvis would've thought of you singing and changing the words to the songs?
23:58 - 24:02
Oh, he would've enjoyed it very, he'd say, "El Vez, I like your show very much." He would like it.
24:03 - 24:12
Some of the songs that you've changed, I just want to go through some of the names because I think that they're so wonderful. I mean, instead of Blue Suede shoes, you have ...
24:12 - 24:35
Huaraches azul. Instead of That's Alright Mama, Esta Bien Mamacita. One of my favorites is [singing] ‘You ain’t nothing but a chihuahua, yapping all the time’. We start the show with the lighter easy songs, the familiar ones, and then we get them with the one-two punch and get them talking about political situations, sexual situations, and rock and roll situations.
24:35 - 24:48
[En el Barrio--El Vez] En el barrio, people dont you understand, this child needs a helping hand, or he's going to be an angry young man one day. Take a look at you and me-
24:49 - 25:00
Robert Lopez, also known as El Vez, is now negotiating with the producers of The Fresh Prince of Bel-Air for a possible TV sitcom. He'll also be playing Las Vegas for the first time.