It was the perception that no one in high places listens to the problems of people in the Bronx that led area resident Austin Jacobs to call on his brother-in-law, Ben Chavis, the NAACP's executive director. Chavis cheered the efforts of the first Latino NAACP chapter and said he would like to expand the organization even farther into Latin American and Africa. The NAACP was founded in 1909 to fight discrimination and to empower people on a grassroots level. For Latino USA, I'm Mandalit del Barco in New York.