Annotations for Dates: 1993-04-20

Preparations are underway in Los Angeles for the June 8 mayoral runoff election. Chinese American councilmember Michael Woo is vying with millionaire Richard Riordan to succeed Tom Bradley as the city's top official. Only eight percent of registered Latinos voted in the April 20 primary election, and analysts say the candidates will have to work hard to inspire greater Latino participation in the upcoming mayoral race. From Los Angeles, Alberto Aguilar prepared this report.

Latino community could have turned out up to 70,000 voters very easily had candidates invested intelligently into the Latino community, but they chose not to.

Southwest Voter Registration Executive Director Richard Martínez said in Los Angeles that none of the front-runners captured the imagination of the Latino leadership nor the Latino voter.

The Latino community could not see itself in their issues. It's like looking in the mirror and seeing somebody different. So, I think the Latino community sent a message to the elected officials. "We are not for sale just because it's you. You have to show us that you care and you know us, or else, we're not going to give you our votes."

Latinos make up 10% of the city's registered voters. Their absence in this election may signal trouble for a city that is desperately trying to live with its own diversity. In Los Angeles, this is Alberto Aguilar reporting for Latino USA.