Annotations for People: Bercuson-david

In addition to television, it's a center hub for a lot of Spanish media, print media. So with all those things working for it and the record companies, there's a lot of symbiotic relationship. The record companies are here, they send them right over to whatever magazine it is for interviews, and then they send them right over, it could be even be the same day, to one of the major networks for television exposure where they can do 3, 4, 5 shows at one network, and the next day do a number of shows at the other network.

And when she programs things on her lists, those lists are carefully watched throughout the country by other Spanish radio programmers. And even if their format is not totally pop, and they only play four or five or six songs that are pop, they'll look at these lists that are put out by this one station, this one program in particular, as persuasive and controlling.