Annotations for People: Collins-phil

Pop rhythms and grungy glamour were the rule at a recent opening night party for MTV Latino. The party in Miami South Beach went late into the night as the global rock music giant MTV celebrated its move into 11 Latin American countries and the US latino market. Nina Ty Schultz was at the celebration and filed this report.

MTV Latino Americano. Wow.

MTV, la mejor música.

With hundreds of exotically dressed people crammed into one of South Beach's hottest nightclubs, MTV Latino is launched. There's as much Spanish as English in the air and as many models as musicians. It's all part of MTV's image of youth and ease and scruffy good looks. Take Daisy Fuentes, she's a model turned MTV host who will anchor the new show in Miami as the master of ceremonies here tonight, she's got the kind of bubbly, bilingual enthusiasm that MTV Latino wants to project.

Now we're really going to be in your face. I am talking Central America, South America, the Caribbean, and even in the USA in Español.

MTV will literally be in the face of 2 million viewers with another million predicted by the year's end. MTV's, CEO Tom Preston explained why it's all possible now.

We see that cable television industry exploding. As the media is deregulated, huge demand for alternative types of television services like an MTV.

That’s one small step for man, one giant leap for mankind.

He expects the business to be lucrative, not just for MTV, but for Latin American rock and pop stars as well. Gonzalo Morales from Mexico is one of the video jockeys for the show.

They're going to for sure promote their selves all over Latin America. I mean, 10 years ago it was impossible to think that they would be signing to into an international record company and selling the number of records they sell. Nowadays, rock and roll in Mexico, it's really huge now.

The rock groups here tonight come from all over. Maldita Vencidad from Mexico, Los Prisoneros from Chile, Ole Ole from Spain. But oddly enough, the first artist to perform is the not so Latin Phil Collins. That's no mistake. Over three quarters of the music on MTV Latino will in fact be from so-called "Anglo musicians". "That's what Latin teens want to hear," say MTV execs who feel they know the market after running a year long pilot show. Though they say programming may change depending on audience demand. For Latino USA, this is Nina Ty Schultz in Miami.

For now, in this country, MTV Latino can be seen in Miami, Tucson, Boston, Fresno, and Sacramento, California.