Annotations for Sounds: Background--other Media--commercial

Called "La Tierra de los Mediocampistas," the Land of the Center Fielders, the ad for Nike featured images of Dominican kids playing baseball in makeshift diamonds in the Dominican Republic.

More than 70 Big League shortstops, including Tony Fernández and Manny Lee, have come from the Dominican Republic.

In one exhibit booth, you could call anywhere in the world from a giant telephone for free. At another a mega television screen blared out soft drink commercials.

For years, the entertainment industry serving the Latino market was based either in Latin America or in Los Angeles, where non-Latinos controlled much of the business. But now the bulk of the Latino entertainment industry, like the new MTV Latino network, is based in Miami where Latinos are establishing their own turf. Melissa Mancini reports.