As the US city with the Latin American flair, Miami offers another big payoff. The amount of money pumped into the national economy via Telemundo and Univision, the two major Hispanic television networks. A recent industry study shows that TV advertisements spurred Hispanics to spend $200 billion annually on consumer goods and services, and it's estimated that number will increase 40% by the year 2000. In addition to the television and print media, Miami is inundated with Hispanic radio stations, and it's here that other Latin stations throughout the US look to when they're charting music trends. David Bercuson says, "Miami's Betty Pino is one of the most important radio programmers for Spanish pop music."