Annotations for Subject-headings: Sports

Today on "Latino USA," Puerto Rico's political future discussed in the U.S. Congress.

We're trying to put once again on the congressional agenda the fact that the United States is a colonial power, that there is a unique and sad relationship between Puerto Rico and the United States.

And baseball goes bilingual.

[Sports Broadcast Recording] Y le muestra la señal, la manda, viene- strike!

Also, a farewell to Afro-Cuban jazz great Mario Bauzá.

Afro-Cuban is Cuban. That's why. I've got to keep a bunch of these Afro-Cuban rhythms.

That and more on "Latino USA." But first, Las Noticias.

That's the deep right. It sends Gwynn to the wall. He leaps and can't get it. It's backed up by Bobby Kelly --

Baseball, it's the all-American pastime, and for Latinos as well. The CBS television broadcast of the All-Star game featured an all-Spanish television language commercial, which ran twice.

Setenta mediocampistas en baseball profesional son de la Republica Dominicana.

Called "La Tierra de los Mediocampistas," the Land of the Center Fielders, the ad for Nike featured images of Dominican kids playing baseball in makeshift diamonds in the Dominican Republic.

More than 70 Big League shortstops, including Tony Fernández and Manny Lee, have come from the Dominican Republic.

Ken Griffey Jr. en tercera base…

The broadcasting of baseball and other professional sports in Spanish is becoming more common in this country in places like California, Texas, and New York. But now even teams in less traditional Latino cities are discovering the profit of pitching their games to Hispanic listeners.

Ingrid Lobet reports that this season, for the first time, baseball fans in the state of Washington can listen to the Seattle Mariners games in Spanish.

[Sports Broadcast Recording] Larry se espera, le da cuarda, lanza, viene, contacto! Se va hacia el centro y Ken…se va escapar, se va escapar, se les escapa!

Perched in the cramped broadcast booth, Publio Castro handles the play by play.

[Sports Broadcast Recording] Muestra señal, la manda, viene, strike! [Spanish baseball report].

Castro has worked to establish a style that's his own. He always knew he wanted to work in broadcasting, even when he was a child doing farm work in California. Through their hard work, his parents made it possible for him to go to college.

I studied TV production, and I just wanted to know how they made movies, how they make cartoons, how they made commercials, how the cartoons moved, and those sound effects, and stuff like that.

Castro and his brother started a talk radio show in a small town in Oregon. And when a producer came looking for talent to host Portland Trailblazer basketball, he didn't have to look very far.

Finley presenta lanza bien, toquecito! Ken Griffey! ¡Sacrificio cuenta! ¡Es más, salvo! Blowers a pesar de que está cogiendo, le gana a Finley.

When Cliff Zahner heard Castro's show, he knew he had a place for him. Zahner makes a business of persuading teams to air games in Spanish. He then identifies stations that broadcast in Spanish and whose formats could benefit from the games. Then he provides them the games for free.

And then they get half of the airtime that they can sell to make their own money and we have half of the time that we can sell to pay for our expenses and the announcers. So it's added programming for them, and they'll generally do it if they feel it's a sport that's interesting to their audience. And baseball is particularly interesting because of the Hispanics that play the game.

The Mariners' team alone has Omar Vizquel, Edgar Martínez, and coach Lou Piniella. By giving Spanish-language interviews, these players are now able to reach another audience. And Randy Adamack, Vice President of Communications for the Seattle Mariners, says advertisers are slowly taking interest.

Even without it being a profit center, which it is not right now, it's obviously got value to us anyway, in speaking to a large group of important people.

If advertisers stick with the games and if the present trend continues, there will be few professional teams in the Northwest that aren't broadcasting in Spanish. It's tentative, but as football training camp begins, there are plans to make fall 1993 the first season for Seattle Seahawks games in Spanish.

[Sports Broadcast Recording] Se acaba esta entrada, donde el score dice, ahora los Angelitos de California con cuatro, Marineros con dos. Regresamos, esta es la cadena de los Marineros de Seattle.

For "Latino USA," I'm Ingrid Lobet in Seattle.

One of the torch-bearers at the US Olympic Festival, recently held in San Antonio, Texas, was a hometown favorite. 33 year old, Helena Gonzalez, took a silver medal in judo and as Rosalind Soliz reports, that's pretty remarkable when you consider that at an age when most competitive judo athletes are set to retire, Gonzalez is making a comeback.

Welcome to Our Lady of the Lake University and the United States Olympic Festival, '93 Judo appearance.

In a mat-lined University stadium, 43 men and women dressed in loose white jackets and pants stand at attention. Some are Olympic athletes, others want to be. Judo referees make their calls as the athletes try to score with wrestling-like holds and throws. One of the smallest contestants in the women's competition is Helena Gonzalez.

5'2", 99 pounds.

You're very strong, I take it.

I work out hard. [Laughter]

She's had to work hard. 14 years ago, Helena was a Junior National Judo Champion. Then she stopped competing to marry and raise two sons. Now at 33 years old, she's competing again in the 45 kilo, or 99 pound, weight class. Last year at the US Open in Colorado, she won a bronze medal. Here, Helena has her eyes on the gold.

Maggie Kahn wearing the red sash. Helen Gonzalez wearing the white.

Looking at the other judo athletes in the gym, many are in their teens or twenties. 30 is retirement age. Even one of Helena's coaches, Eddie Elizade, recommends quitting at that age. He had to himself.

You start training in Judo when they're about eight years old and when you get about 30, your mind wants it, but your reflex is not there no more. Your body now doesn't respond as quickly as it used to.

Come on. Helena. Get underneath her. Go, go, go, go.

To sharpen her reflexes and build stamina for this competition, Helena trained four days a week; running, lifting weights, and practicing judo in spite of problems with both knees. Coach Eddie Elizale.

One thing that keeps her going is her determination. If you got the determination she's going to make it. There's no doubt about it. She trains hard and she's going to make it. She don't want to retire yet.

Besides determination, Helena has inspiration: Her family. Watching her two sons, Blue and Golden, compete in judo, fed her own desires to make a comeback. She shared her dream with her husband, Ruben, a San Antonio policeman and Helena's at-home coach.

My two boys would compete and she would say, "I wish I was still competing." I would always tell her, "Hey, you've got the time. You might as well do it now while you're young. And if you don't make it, at least you tried. You say, hey, I was there."

Helena, come on Helen.

By the third match here at the US Olympic Festival, it looks as though Helena is on a winning streak. In-between matches, she watches her competitors move with a laser-straight focus. Experience gives her an edge. She's been competing since she was 10 years old. She's learned the value of developing physical and mental strength. Helena's passed her love of the sport onto her children. Also, it's a way for Helena and her husband to reach out to disadvantaged children living in San Antonio's housing projects. Her husband runs a judo club for these kids and Helena helps coach them.

Well. Judo gives you a lot of discipline and you have a lot of respect for other people on the mat and other people in general. So hopefully that's what'll help them in their lives. Just everyday lives, going to school and everything.

Some of the boys she coaches are here to watch Helena compete and watch her win a medal.

Our silver medalist. Is Helena Gonzalez from San Antonio, Texas. [Cheers]

With the Olympic Festival over Helena will rest for a few weeks. Her home life will seem normal for a while. Then she will start training again for the US Open in November, and if she keeps winning, she'll seriously start thinking about the 1996 Olympics. For Latino USA, I'm Rosalind Soliz in San Antonio.